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Work / ConnectToHome

Connect to Home aimed to integrate hyperlocal digital news with hyperlocal deals. They came to Mathews for a brand that respected the print history of their community newspapers while making the transition to a digital landscape. Our strategists, designers and copywriters spent time in each of the communities and devised a dynamic brand that is both representative of individual communities and coherent globally.

Industry

Digital Newsmedia + Deals

Date

2013

Capabilities

purpose discovery digital experience design copywriting market strategy

Brand Expressions

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