One of the first and largest online-only auction services and asset recovery companies wanted a fresh approach to a legacy industry. Honoring their first successful 30 years, Mathews was tasked to rebrand and reposition the auction giant. Together with the client we said goodbye to the trite gavels, bid callers and numbered paddles remembering that without stuff there would be no business. Stuff matters and at Rasmus users can find the stuff they want at the price they set.

Industry

Online-Only Auction / Liquidation

Date

2013

Capabilities

purpose discovery digital experience design copywriting market strategy